Marketing and Student Recruitment Lead
Contract Type: Permanent; Part-time (two days a week)
Required for: As soon as possible
Closing Date for applications: 28th February 9am –
Aylesbury UTC may close this vacancy without warning if a sufficient number of applications are received. An early application is therefore strongly advised
Interview date: Week beginning 3rd March
Are you a creative marketer passionate about education? Do you excel in
student recruitment and enjoy working in a collaborative and supportive
atmosphere? If so, we want to hear from you.
Role Overview: The Marketing Lead at Aylesbury UTC plays a crucial role in
driving student recruitment and enhancing the institution’s digital presence. This
position requires a dynamic and creative individual who can develop and
implement effective marketing strategies to attract prospective students and
engage with the community.
Key Responsibilities:
• Lead the development and implementation of comprehensive and cost
effective student recruitment marketing strategies, incorporating AUTC’s
strategic vision.
• Analyse marketing data and metrics to measure the effectiveness of
campaigns and adjust strategies as needed
• Manage and oversee the UTC’s website and social media platforms to
ensure engaging and relevant content.
• Coordinate and oversee marketing campaigns, including digital, print, and
event-based initiatives.
• Collaborate with the admissions team to create compelling promotional
materials and communications.
• Organise and participate in open days, school fairs, and other recruitment
events.
• Build and maintain relationships with local schools, community
organisations, and other stakeholders.
• Ensure all marketing activities align with the UTC’s brand and values.
The Merchant Taylors’ Oxfordshire Academy Trust Ltd. is an exempt charity and a company limited by guarantee Registered in England & Wales. Registered Office: Wallingford School, St George’s Road, Wallingford, Oxon, OX10 8HH, UK VAT Registration 130 8553 29
Company No. 7727786Qualifications and Experience:
• Proven experience in marketing, preferably within the education sector.
• Strong understanding of digital marketing, including social media, SEO,
and content marketing.
• Experience in delivering marketing campaigns utilising the full marketing
mix and relevant data to evaluate activity, is equally important.
• Excellent written and verbal communication skills.
• Ability to work independently and as part of a team.
• Creative thinking and problem-solving skills.
• Proficiency in using marketing tools and software.
Working Hours:
• Part-time position, working two days a week.
Why join us?
• Make a real difference in the lives of young people at a pivotal stage in
their education.
• Be part of a forward-thinking and innovative UTC that champions technical
education.
• Enjoy a competitive salary and benefits package.
Next Steps
• Further information and an application form can be found on our school
website at https://aylesburyutc.co.uk/about/team/vacancies/
• For more information or to arrange a visit to the school (strongly
encouraged), please contact reception@aylesburyutc.co.uk
• Please email all completed applications to: recruit@mtoat.co.uk (our Trust
HR team)
• Closing date: 28th February 9am – Aylesbury UTC may close this vacancy
without warning if a sufficient number of applications are received. An early
application is therefore strongly advised.
• Interviews: Week beginning 3rd March
We look forward to hearing from you!
Please note: Aylesbury UTC is committed to safeguarding and promoting the
welfare of children and young people. Enhanced DBS checks will be required.
The Merchant Taylors’ Oxfordshire Academy Trust Ltd. is an exempt charity and a company limited by guarantee Registered in England & Wales. Registered Office: Wallingford School, St George’s Road, Wallingford, Oxon, OX10 8HH, UK VAT Registration 130 8553 29
Company No. 7727786Person Specification
You should provide evidence in your application that you meet the following
criteria. We will use a range of selection methods to measure your abilities in
these areas including reviewing your online application, seeking references,
inviting shortlisted candidates to interview and other forms of assessment
relevant to the post.
Essential:
• Proven experience of interpreting, planning, delivering and evaluation
strategic marketing activities in a complex environment.
• Experience of creating, managing and delivering marketing materials
across a range of media, including online communications such as web
content and social media.
• Experience of effective and success working independently; as part of a
team; and in collaboration with a wide range of colleagues.
• Experience of organising and delivering events for internal and external
participants.
• Experience of planning and evaluating marketing activities including using
and interpreting data analytics to target campaigns and measure impact
• Experience of developing and maintaining a network of contacts through
own work area and establishing productive external relationships.
• Excellent IT skills including knowledge of Microsoft Office, email and
internet.
• Flexible and positive approach to work – out of hours working will
occasionally be required in support of Open Evenings and other events.
Desirable:
• Educated to degree level (or equivalent experience / qualifications).
• Chartered member of CIM, or holds communications qualification at
undergraduate level or above (or equivalent experience).
• Knowledge and understanding of the education sector, particularly in
relation to recruitment and admission of students.
• Experience of interpreting student recruitment reports and data, and using
data to plan activity.
• Knowledge of the local education landscape in Aylesbury and surrounding
areas.
